CRM – buyer beware

I was talking to a salesman the other day about a sale he’s working on. We discussed his potential client’s requirements, and I asked him what pricing he was putting forward. The figure he came up with was considerably less than I would have expected, and considerably less than I figured it would take to implement a good system. When I asked how the figure had been worked out, the salesman explained that there were a number of companies bidding, and his proposal was geared to what he felt the customer was going to be comfortable paying.

The salesman in question is a good guy, and I’d consider him to be pretty ethical in his approach. In essence he’s just playing the game. His job is to sell software. If he were to say to the client ‘look what I’m proposing is double what my competitors are offering, but I think it’s what you need to get a great system’ the chances are they’d figure he was trying it on and would buy elsewhere.

And this to my mind is the heart of the issue with CRM; vendors will sell what they think customers are prepared to pay, not what’s necessary to get the job done. For example, I suspect most people in the industry understand that user adoption is a big issue, but know that if they put in the package of services to address it, it’s going to be challenging to get it signed off by the customer in a competitive environment.

I think this problem has got worse rather than better in recent years with the advent of the software as a service (SAAS) market. Apart from the need to install software, a minor part of the implementation process, SAAS offerings are no less free of the need to offer services than their on premise counterparts. Services however just don’t seem to fit well with the SAAS business model, and I’ve had senior SAAS executives tell me that their focus is subscriptions, and services are seen as a necessary evil required to win new business rather than a source of revenue in its own right.

This isn’t going to be an easy problem to solve. Vendors have a driving need to sell software, and it isn’t in their interest to identify things that might make that process any more difficult. People like us may give the independent perspective – and you can be sure we’ll continue to work hard to do so – but the airwaves are dominated by the vendors. Some day perhaps one of the vendors will take a stand, but until that time, buyer beware.

RightNow’s Defense Contract

Bozeman, Montana-based RightNow Technologies has unveiled new “defense-ready hosting capabilities” designed to support both the Department of Defense and other civilian government and intelligence agencies, according to company officials, who add that “two commands within the DoD have made the decision to move ahead” with this new offering.

“Our new secure hosting capabilities will help our DoD clients to tap into the cloud… The DoD requires a more intense level of security than most civilian agencies,” says Greg Gianforte, CEO and founder, RightNow

RightNow has been working government contracts for over ten years, and today counts clients in over 155 public sector clients, including nearly every US cabinet-level agency as well as the Army, Marines, Air Force, members of the Intelligence Community and DoD.

RightNow officials say they expect their DoD contracts to furnish the same benefits of SaaS, “such as lower cost of ownership, fast deployments and exceptional scalability” as civilian users find: “Because the DoD requires an unparalleled level of security, RightNow’s new hosting capabilities use DITSCAP/DIACAP to ensure compliance with DoD Instruction 8500.2, meet US Federal security standard FISMA (NIST 800-53) and include a 24×7 dedicated security and information assurance team,” company officials say, adding that civilian contracts with extraordinary security needs can have “a second secure hosting environment” to meet their needs.

“In the last year, our North America public sector sales grew 66 percent, showing the demand for cloud based CRM is growing among government agencies,” says Kevin Paschuck, vice president, public sector, RightNow.

So you think everything’s moving into online social community? Not so fast there. Research into the attitudes of youth towards technology “has exploded some of the myths about the technology consumption and media choices of young people today,” according to officials of the British organization A Beta Life – Youth.
The organization “examined how technology affects all aspects of young people’s relationships,” officials say, concluding that “the offline world is still the primary influence and driver of young people in how they conduct their lives, including interactions with friends, family, entertainment media, communication technologies, advertising and brands.” The research was conducted in the UK, US, Germany, India and Japan between September and December 2008 among 8,000 “technology-embracing” 12 – 24 year olds.

The research, conducted by OTX in association with Nokia, MTV Networks, 20th Century Fox, Fox Mobile Group, and Channel 4, shows that digital technology “plays two main functions in young people’s lives — as a means of improving their enjoyment of and access to traditional offline behaviors, but more significantly in the creation of commutainment — a hybrid of communication and entertainment where the act of communicating itself becomes a form of entertainment.”

With up to eight digital gadgets in their bedroom — yes, your teens are normal — and access to four more in their household, the popular perception is that young people are immersed in gadgets and technology for their own sake. However, A Beta Life’s research finds that young people’s immersion in these devices, and the time spent on them, “is not due to an obsession with the technology per se, but largely due to the gadgets’ ability to facilitate communication and to enhance young people’s enjoyment of traditional pursuits.”

For most, in fact, it’s a pretty sensible approach: “The focus of their passion is not so much the device itself, but more about how it can help them connect, relax or have fun. The technology itself is invisible to the young consumer — despite the millions of widgets they download from Facebook, young people are not even comfortable using widespread technology terminology such as ‘widgets’.”
Graham Saxton, Managing Director, Media and Entertainment Insights, OTX, scoffs at the notion that young people’s obsession with digital technology is due to a fascination with the technology and gadgets. “In fact,” he says, “they are only interested in technology as a means to an end. The traditional world remains the go-to destination for meeting their friends and entertainment and real, offline destinations and pastimes still rate higher than the online space.”
Think about it, of course he’s right — do you consider yourself in love with your cell phone, or its ability to bring you contact with people? It’s the same for your kids.

Fifteen years ago, most teenagers would have had access to just one communications device — their household phone. Today, despite being involved in what the study finds are an astonishing 48 digital communications every day, the average young person “remains most engaged by traditional behaviors — of their overall top ten favorite activities seven are still offline.” Traditional activities such as hanging out with friends, listening to music, and seeing boy/girlfriends dominate the top three favorite pastimes of young people, while digital behaviors such as creating user generated content have a much lower penetration than commonly perceived  — quick, how many young people have written a blog?  How many have filmed and uploaded a clip to a site like YouTube? The answers are 16 and 21 percent respectively. Surprised?

Even when engaged in digital communications, young people prefer activities with a social context — “texting friends” and “sharing video content with friends” both score much higher than watching video alone on their handheld device.

The study also found distinct differences in attitudes to digital technology on a gender level: “Female early teens are much more active communicators compared to males,” something which has been true since, oh, the Garden of Eden, technology notwithstanding. This then reverses in late teens, as anybody with teenage daughters knows — “How was school?” “Mmph.”

And if you think texting is ubiquitous, you’re right — the study found that 34 percent even text the group of friends that they are physically with. Okay, that’s kinda weird.
Optimus Technology, a Middle East technology provider, and on-demand CRM and ERP vendor Aplicor have completed an international business partner agreement whereby Optimus will market, distribute, implement and support Aplicor’s CRM and ERP hosted application through its channel network across the Middle East, Asia and Northern Africa.

According to Managing Director at Optimus Technology, Meera Kaul Sawhney, “we look forward to working with Aplicor to increase visibility and market share in this region.”

“It is important to our company and our global client base to expand our presence in Asia and the Middle East,” says Chuck Schaeffer, CEO at Aplicor. “We reviewed the Middle East market for a partner with a strong channel network and demonstrated market expertise.”

Headquartered in the Jebel Ali Freezone in Dubai, Optimus provides sales, marketing, channel acquisition, channel management, implementation services and support services bundled with its core operation of supply chain and inventory management of technology and telecommunication products in the Middle East, North Africa and South Asia Regions.
Aplicor officials claim to be “the only CRM and ERP hosting provider with a 100 percent system uptime history.”
The Go2Group , which sells Software Production Line Automation, has announced the availability of the Go2Group Free CRM Plugin, a free version of its CRM Plugin providing integration between Atlassian JIRA and SugarCRM or Salesforce.
The Go2Group Free CRM Plugin is a basic version of the Go2Group CRM Plugin — both products allow sales, support, and development teams to remain in sync without the need to consolidate individual different systems.

Basically it lets users connect a project in Atlassian JIRA to a SugarCRM bug or a Salesforce case, keeping customer information in sync. This providing a syncing mechanism between different teams is seen by Go2Group officials as a benefit helping “keep customer management processes flowing by providing these users with information.”

Brett Taylor, CEO of Go2Group, said the introduction of a basic version of the Go2Group CRM Plugin is for customers “interested in strengthening the collaboration between teams using different systems for different needs… while basic, the Go2Group Free CRM Plugin provides the power for a Salesforce user to coordinate customer activities with their JIRA counterparts.”

The Go2Group Free CRM Plugin is compatible with Atlassian JIRA, Professional and Enterprise Editions: v3.12 and later, SugarCRM v5.0 and later and Salesforce, Professional, Enterprise, and Unlimited Editions.

Công dụng của hộp đen xe ô tô

Công dụng của hộp đen xe ô tô mà bạn cần biết

Nhằm giúp quý khách nắm rõ hơn về thông tin hộp đen xe ô tô, sau đây chúng tôi xin đựa đưa ra một số thông tin về nguyên lý hoạt động, các công dụng cơ bản  của thiết bị định vị (thiết bị giám sát hành trình  hay còn gọi là hộp đen ô tô)

Phân biệt hộp đen và hộp đen ô tô

Hộp đen là thiết bị ghi lại quá trình hoạt động của phương tiện có thể là hộp đen máy bay, hộp đen ô tô, xe tải. Đối với các phương tiện đường bộ như ô tô xe tải, xe khách, xe kinh doanh vận tải thì thiết bị giám sát hành trình (thiết bị định vị, hộp đen ô tô) có những tính năng giống nhau nên với một thiết bị định vị hộp đen ô tô có thể sử dụng cho tất cả các loại phương tiện đường bộ

Công dụng của hộp đen xe ô tô

Hộp đen ô tô không chỉ là thiết bị lắp vào xe để tìm hiểu nguyên nhân của những vụ tai nạn mà là thiết bị quan trọng trong việc quản lý vận hành xe. Sau đây chúng tôi xin được thông tin đế quý khách những công dụng đặc biệt quan trọng của hộp đen đối với 3 nhóm đối tượng sau:

– Đối với các doanh nghiệp kinh doanh vận tải, kinh doanh vận tải hành khách. Các công ty, tập doàn có lượng xe đông, các xe chở hàng hóa,vv… rất cần quản lý thông tin của đội xe mình, giảm thiểu chi phí quản lý nhân viên.  Và với thiết bị giám sát hành trình hộp đen ô tô quý khách có thể ngồi ở nhà và chỉ cần online mở điện thoại, máy tính, máy tính bảng lên là có thể giám sát theo dõi đội xe của mình. Các thông tin về lộ trình, vận tốc, chạy quá tốc đô,.. tài xế có đón thêm khách không điều được thiết bị cập nhật một cách chính xác.

– Đối với cơ quan thanh tra giao thông: sử dụng thiết bị định vị hộp đen ô tô là các cảnh sát giao thông có thể xác định nguyên nhân tai nạn. Đặc biệt thiết bị sẽ giúp họ có thêm bằng chứng về hành vi vi phạm như chạy quá tốc độ, lái xe liên tục của tài xế…

– Đối với tài xế: Có thể vì lo cho việc cơm áo gạo tiền trong gia đình mà nhiều tài xế gắng chạy thêm giờ để kiếm thêm thu nhập, nhưng họ không biết rằng việc chạy quá sức như vậy có thể dẫn đến những hậu quả khôn lường có thể gây ra tai nạn cho các hành khách ngồi trên xe. Và thiết bị giám sát hành trình hộp đen xe tải ra đời giúp tài xế hạn chế được những điều trên vì thiết bị sẽ cảnh báo liên tục khi tài xế chạy quá 4h và chạy quá 10h lên tục.

Chi phí gắn hộp đen cho xe ô tô, ô tô

Nếu bạn đang sở hữu một đội xe ô tô, xe tải, xe khách và đã nắm được quy định lắp đặt thiết bị giám sát hành trình xe tải – hộp đen xe tải nhưng còn băng khoăn lo lắng không biết chi phí gắn hộp đen cho xe ô tô là bao nhiêu thì có thể bạn cần chú ý những thông tin sau:

Trên thị trường hiện nay bạn cần chú ý đến 2 loại hộp đen xe ô tô – thiết bị định vị ô tô: thiết bị định vị hợp chuẩn và thiết bị định vị không hợp chuẩn. Nếu để ý kĩ bạn sẽ nhận thấy rằng có sự chênh lệch về giá khá đáng kể , 2 loại thiết bị này khác hẳn nhau về  chức năng. giá trung bình một thiết bị định vị hợp chuẩn bộ Giao thông vận tải có trung bình từ 2.5000.000 đồng– 3.500.000 đồng vì vậy việc lựa chọn một sản phẩm có giá cả hợp lý, đồng thời đạt chất lượng, hợp chuẩn hợp quy là cực kì quan trọng

Lưu ý khi lựa chọn nhà cung cấp hộp đen xe tải tốt nhất

Để chọn được công ty lắp đặt hộp đen xe tải- thiết bị định vị xe tải uy tín, chính hãng và đảm bảo chất lượng, quý khách hàng cần chú ý: Nhà cung cấp phải có phiếu bảo hành khi gắn thiết bị và dịch vụ chăm sóc khách hàng tận tình chu đáo vì thiết bị gắn trên xe thường xuyên gặp phải những lỗi như thiết bị mất tín hiệu, hay mất sóng

Dịch vụ chăm sóc, phục vụ khách hàng nhiệt tình

Công ty có uy tín, kinh nghiệm lâu năm trên thị trường

Công ty thiết bị định vị phải có địa chỉ kinh doanh và giấy phép kinh doanh rõ ràng

Công ty thiết bị định vị  phải có giấy tờ chứng minh xuất xứ nguồn gốc, đạt chứng nhận hợp chuẩn hợp quy của Bộ